‘Fields of Champions’ hits home run for food, farming awareness
July 28, 2014
Des Moines, IA
Nearly 3,000 parents, coaches and athletes participating in the Summer Iowa Games Opening Ceremonies July 18 in Ames enjoyed a taste of farming courtesy of the Iowa Food & Family Project’s 4th annual “Fields of Champions.”
The event offered attendees a unique opportunity to discover how food is grown and to visit with Iowa farm families about what they do to continuously improve and provide wholesome food for everyone.
Activity tents featuring representatives of beef, egg, pork, soybean, dairy, turkey, Iowa Select Farms, Feed Energy and Iowa Food Bank Association were positioned throughout the venue. Volunteers offered guests the opportunity to become more familiar with how food is grown while farmers shared information about what they do and answered questions about their livelihood and focus on providing safe and wholesome food choices.
When it comes to blending learning with fun, the event was a walk-off home run, said Aaron Putze, Iowa FFP coordinator and communications director for the Iowa Soybean Association.
“The ag discovery tents were buzzing with activity as parents, coaches and athletes sought interaction with farmers,” he said. “People are genuinely interested in rediscovering the roots of how food is grown and want to know farmers on a personal level and it showed at Fields of Champions.
“We’re proud to partner with the Iowa Games as its presenting sponsor to make these connections possible,” Putze said.
More than 350 participants who visited all eight interactive farm and food stations redeemed a stamped score card and received a free gift. They were also entered to win several grand prizes including an Iowa State Fair prize pack courtesy of Feed Energy and Casey’s Pizza for a Year.
Rhonda Ross, an agricultural champion and host of the “Thank a Farmer” Ag Magic Show, entertained and delighted the crowd with two performances. Ross travels the country using magic, juggling and storytelling to convey her love and respect for farming and to inspire others to realize how vital agriculture and farmers are to their health, safety and quality of life (be sure to catch her show to be presented several times daily in the Ag Learning Center during the Iowa State Fair, Aug. 7-17).
New this year, the Iowa Sports Foundation offered $5 tickets for sale to guests attending the Opening Ceremonies immediately following “Fields of Champions.” Proceeds from the ticket sales combined with contributions made online throughout the year by Iowa Games’ participants, totaled more than $3,600 and were presented to the Iowa Food Bank Association.
Iowa FFP Fields of Champions partners included the Iowa Beef Industry Council, Iowa Egg Council, Iowa Pork Producers Association, Iowa Select Farms, Iowa Soybean Association, Feed Energy, Midwest Dairy Association, The Soyfoods Council, Iowa Corn Growers Association, Iowa Turkey Federation, Feed Energy, United Soybean Board and Iowa Food Bank Association.
About Feed Energy
Feed Energy is an agribusiness firm primarily engaged in further refining vegetable oil as a high-energy, liquid feed ingredient. The company produces and distributes throughout the Midwest scientifically balanced ingredients specific to their customers' needs. Feed Energy's headquarters and original production facility have been in Des Moines for more than 25 years, with additional Iowa production facilities in Sioux City and Pacific Junction. Feed Energy is a part of Riley Resource Group, a collection of related companies who serve the agricultural industry and the communities in which we live and work.
For more information or high-resolution photograph contact:
Troy Shoen, Marketing Director